Spotify

what is Spotify

Spotify are a global on line music streaming provider from Sweden. Spotify provides the following services for its users, music streaming, podcasts, videos and more. Spotify was one of the first companies to offer free free music to subscribers. As we all know nothing in life is free and the price you paid was, after every song you would be subject to watching and listening to some advertising. However you could pay a monthly subscription and cut out the advertising. Spotify realised there was a gap in the market as they launched at a time where ITunes forced users to buy albums or songs.

Spotify was launched in Europe in 2008. Spotify’s aim was to help eliminate illegal streaming and downloading of music. Spotify operate by paying record labels and individual musicians their royalty fees in exchange to make their music widely available all over the world. They do this through offering various level of usage at a different costs. Spotify also allows its subscribers to create and share playlists which is a unique offering. They also have existing playlists created based on the humour and the mood you are in. They also offer a Discover weekly playlist which allows you to listen to new music. Spotify also have a feature available which allows fans to listen to the song writers behind their favourite pop songs. Spotify offers several options. You can listen to Spotify for free and you will be subject to listening to advertising after each song is played. You can use their premium offer which is only €9.99 a month and recently they offer student discount which would see the premium level fall to a mere €4.99. Alternatively you can also go for the Spotify family option which allows you to offer up to six people who reside in your house the premium option and the feel will only be €14.99 each month. Additionally Spotify collaborated with Facebook which provide a unique feature which allows friends to see what one another are listening to. In 2014 they launched a partnership with Uber which allowed premium users the chance to listen to Spotify as they travelled. Spotify can also detect the pace you are running at and will choose your next song combining your running tempo with a songs tempo.

All in all Spotify offered a unique experience like no other in the market that was up until Apple music was launched in 2005. Apple will undoubtedly challenge Spotify in the current market and may have more funding available in order to offer musicians and record labels more money in order to use Apple music. Apple currently have a greater music library available then Spotify but is Spotify’s unique additional playlist and family offerings that give them the edge over Apple music. Combine that with the fact that the interface of Spotify is easier to use over Apple music. This alone going forward will not last long and Spotify will need to provide its users with additional features to prevent them from jumping ship.